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Crouching tiger, leaping rabbit – the reawakening of the Chinese consumer in 2023
01 February 2023
China’s long-awaited reopening following the Covid pandemic, presently underway, is both similar to and different from earlier ones in the US and Europe, as well as China’s own initial reopening in 2020. Jian Shi Cortesi and Swetha Ramachandran outline the drivers and likely beneficiaries of an expected sharp resurgence in Chinese consumption in 2023.
