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Our purpose, values and behaviours

GAM’s purpose is to protect and enhance our clients’ financial future. By attracting and empowering the brightest minds to think beyond the obvious, we strive to provide investment leadership, innovation and a positive impact on society and the environment.

By living our purpose every day, we believe that we can realise our vision of building the most respected specialist active investment manager and trusted solutions and services platform in the world.

We act with Integrity

We always do the right thing by our clients and by each other.

Earning and keeping trust is a priority. We are honest, transparent and always accountable.  

We promote open communication and respect for each other, creating a workplace where everyone can contribute, grow and be successful.

We are driven by excellence 

We take great pride in delivering the best for our clients, holding ourselves and each other to the highest standards.

We empower our employees to challenge the status quo, and we encourage them to be bold, determined and original.

We are responsible and diligent investors, managing our impact on the environment and society, on behalf of our clients and other stakeholders.

We deliver through collaboration 

We believe that by working closely with our clients and with each other we can achieve great results.

We value the skills, expertise and knowledge of our colleagues, supporting each other to fully leverage our strengths.

We support an inclusive workplace, where different ideas, perspectives and backgrounds enrich our decision-making.


What makes us who we are today

When our business was created in 1983, our founder, Gilbert de Botton, searched the world for the brightest minds, the innovators and the free thinkers. His ultimate aim was to give our clients access to great investment talent - an approach that couldn’t be found anywhere else at that time. 

This flair for creativity and excellence continues to inspire our business today and GAM is home to some of the brightest minds in the industry across all areas of the business. 

We are also committed to diversity and inclusion, which plays a critical role in our success. By fostering an environment that embraces diverse perspectives we become better investors, better problem solvers and more creative thinkers, positioning us to most effectively meet the needs of our clients. 


Find out more about our inclusive culture.

Distinctive by design

Our business continues to attract original and independent thinkers, bringing their distinctive, and often unique, styles. Here at GAM, our investment professionals are encouraged to develop their ideas, leveraging our global operations and risk framework to bring rigour to each approach.  Our strategies showcase the personality, passion and expertise of our investment managers and partners. We do not try to compete in all markets but rather we focus on the hard-to-access, niche areas where specialist expertise and strong conviction can have a real impact. This has helped us curate a collection of highly-differentiated, active investment strategies for clients to use alongside their core portfolios. 


The Board of Directors of GAM Holding AG is ultimately responsible for the stewardship of the Group’s systems of risk management, governance and controls.

We have strong leadership in place across the firm to deliver on the opportunity for GAM to grow.

GAM is home to some of the brightest minds in the industry across all areas of the business. Here we showcase a number of our non product related awards for our people and company.

Our responsibilities

Corporate responsibility for us is not about a set of rules. It’s about each individual at GAM adhering to the highest ethical standards and demonstrating probity in everything we do, at work and in our local communities.

As asset managers, our ethos is aligned with those we invest and work for. We work diligently and with integrity to provide our clients with efficient access to investment opportunities and insights to help achieve their aspirations. By putting their capital to work, we help pension funds in mastering the challenges of an ageing society, charities in maximising their impact and individual savers in moulding their future.

We are a signatory to the United Nations-backed Principles for Responsible Investment (UN PRI) and are committed to constantly develop our capabilities to support our teams in incorporating environmental, social and governance (ESG) aspects into their specific investment decision-making processes, to enhance returns and protect long-term value for our clients. We provide updates on our sustainable investment activities and progress as part of our financial reporting.

We strive to offer a stimulating and attractive place to work – where talent is nurtured and developed, where diversity and inclusion are promoted, where employees are empowered and are held accountable for their actions. Teamwork and responsible, independent thinking among our employees are key ingredients for our success.

We encourage our staff to play an active role in the communities where they live and work, for instance by supporting their participation in local volunteering activities, hosting fund-raising events and donating to various charities. Each year we allocate a global budget to match staff donations.

Discover more about our tangible impact.

Discover more about what we do.

Our Clients

Looking after our clients’ interests

Gilbert de Botton instilled a strong client ethos in our business from the very beginning. Today, we continue to keep close to our clients. Operating in 14 countries, we are a truly global firm in scale and resources, yet small enough to remain nimble, sensitive to our clients’ needs and able to respond with relevant information, services and products. We believe that empathy is critical and at GAM it informs much of what we do for our clients.

We continue our quest to bring our clients innovative, sustainable and intelligent ideas, along with service delivered by people who really care about our clients’ experience.

Focusing on active management of differentiated investment strategies

With our 40-year heritage, we invest our clients’ capital using active strategies across discretionary, systematic and specialist solutions. As our industry evolves, we develop new products with global appeal and attractive returns to access new pools of client assets and to adapt to our clients’ changing needs.

Our investment professionals, who on average have more than 14 years of industry experience, manage CHF 19.3 billion1 in client assets in our Investment Management business. Up until January 2024 we also offered Fund Management Services (FMS), such as management company and other support services, to third parties which had assets under management of CHF 44.5 billion1. FMS were successfully transferred to the Carne Group as of 31 January 2024.

By focusing on superior investment returns, a differentiated product offering, global distribution strength and operating efficiency we seek to deliver sustainable growth for all stakeholders.


Group’s Investment Management business AUM by capability



Independent, leading asset manager founded in 1983 with a clear focus on active management


CHF 63.8 billion¹ assets under management


Investment Professionals


Reach in 14 countries


Employees *

1 As at 31 December 2023.

 * Source: GAM Investments’ Full Year Report 2023.


Find out more about the opportunities we have at GAM.

We operate in 14 countries, find your closest office here.