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Avenue Capital Group

Avenue Capital Group - About us


GAM Investments partners with Avenue Capital to offer the Avenue Sports Opportunities strategy, led by Marc Lasry, former owner of the Milwaukee Bucks. Lasry’s experience and extensive network in the sports world provide a strategic edge.
Avenue invests in both debt and equity with the aim of optimising risk-reward opportunities. They focus on high-yield debt with low loan-to-value ratios for teams and leagues underserved by traditional lenders, and invest in emerging leagues and teams with significant growth potential. Avenue prefers investments where they have control rights, allowing them to manage exits effectively.
Avenue Capital Group

My Insights

Outlook 2025
Game changers – kicking off Sports investment opportunities in 2025
December 2024

SPORTS OPPORTUNITIES: “Fan engagement through live viewership typically drives media revenue and creates premium advertising opportunities.”