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Flavio Cereda

Flavio Cereda - Investment Director


Flavio Cereda, Investment Director, manages GAM’s Luxury Brands investment strategy.

Prior to joining GAM, Flavio had been Head of Luxury Goods Research at Jefferies International for six years. His previous experience also includes 11 years at Bank of America Merrill Lynch where he was Managing Director EMEA Equity Research, and five years at Lazard Capital Markets where he was Director of Research. He has deep knowledge of the brands, their supply chains, distributors and retailers across all markets as well as insights into the sector informed by multi-year social media trend tracking. Flavio holds an MSc from the London School of Economics & Political Science (LSE). He is based in London.

Flavio Cereda

My Insights

Investment Opinions
The great rotation in luxury markets
11 June 2025

Changes in US trade policy may have pressured luxury brand equities, but Flavio Cereda, Investment Director of the Luxury Brands strategy, sees performance emerging more selectively and expects any slowdown to be milder than feared.

Outlook 2025
Identifying spending patterns early
December 2024

LUXURY EQUITIES: “Volatility is here to stay, notwithstanding the strong spending power that is still a feature.”

Active Thinking
Active Thinking: Who is buying luxury?
13 November 2024

Flavio Cereda, Investment Manager, Luxury Equities, discusses the market segmentation of the luxury sector and explains why he prioritises growth over value.

Investment Opinions
A tale of two cities: Luxury market trends in Hong Kong and Shanghai
22 October 2024

Flavio Cereda, Investment Manager, Luxury Equities at GAM Investments, shares his latest insights on the luxury sector, following a 10-day visit to two major cities in China.